Archive - B2B Events

The New Post-AI Consumer Journey

How brands can build trust in an AI-saturated world.

Jun 2 • Fernando Labastida

May 2026

Events As Post-AI Trust Infrastructure

In a world devoid of trust, this is the last trust mechanism left

May 26 • Fernando Labastida

Will you join the movement?

This movement starts in Waco, Texas, Sept. 12 2026

May 12 • Fernando Labastida

April 2026

Category-Led Marketing

Or Category-Led Growth

Apr 16 • Fernando Labastida

I love handling objections...

I'm not a masochist...I promise!

Apr 14 • Fernando Labastida

Let's Design Your Category

Can you be like HubSpot?

Apr 10 • Fernando Labastida

Your hidden methodology

Be like David Allen

Apr 2 • Fernando Labastida

Let's Design Your Category

Do you dare design a category?

Apr 1 • Fernando Labastida

March 2026

What a '20s Flapper Girl Told Me About Business

Mar 30 • Fernando Labastida

I stole from Peep Laja

Because great artists steal

Mar 26 • Fernando Labastida

Are you an improver or an innovator?

Why "improver vs innovator" is the wrong debate

Mar 25 • Fernando Labastida

You're a Genius

But you don't know it...

Mar 24 • Fernando Labastida

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts