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Our opening keynote invented conversion rate optimization
Bryan Eisenberg wrote the book on persuading people online...eleven of them, actually. On September 12 in Waco, he opens YouXAI. Early bird is $59…
14 hrs ago • Fernando Labastida
Money => Mouth
Why I've been circling this idea for a year, and I never realized I was doing it until I started organizing the YouXAI Summit
Jul 16 • Fernando Labastida

June 2026

Austinites: Join me for a drink tonight?
Meet me at 6 PM where I'll reveal the post-AI marketing cheat code
Jun 24 • Fernando Labastida
The Post-AI Cheat Code: Category Keystone Events
Why some companies have believers while others have customers
Jun 9 • Fernando Labastida
The New Post-AI Consumer Journey
How brands can build trust in an AI-saturated world.
Jun 2 • Fernando Labastida

May 2026

Events As Post-AI Trust Infrastructure
In a world devoid of trust, this is the last trust mechanism left
May 26 • Fernando Labastida
Will you join the movement?
This movement starts in Waco, Texas, Sept. 12 2026
May 12 • Fernando Labastida

April 2026

Category-Led Marketing
Or Category-Led Growth
Apr 16 • Fernando Labastida
I love handling objections...
I'm not a masochist...I promise!
Apr 14 • Fernando Labastida
Let's Design Your Category
Can you be like HubSpot?
Apr 10 • Fernando Labastida
Your hidden methodology
Be like David Allen
Apr 2 • Fernando Labastida
Let's Design Your Category
Do you dare design a category?
Apr 1 • Fernando Labastida
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